The 7 Virtues was awarded the Clean + Planet Positive at Sephora seal of approval in the USA and Canada, what’s your secret to a long lasting, clean and natural perfume?
It is important to me that if we assist our farmers, that we also give you the healthiest product. Your skin is your largest organ, it’s crucial that we create healthy, non-toxic perfumes. We’ve cracked the code on how to make a long lasting, natural perfume without using harmful chemicals. We doubled our natural perfume formulation to twice the amount found in eau de parfum, to 22 – 30 per cent fragrance oils and infuse these naturals with organic, sugarcane alcohol. In our aromatherapy, gemstone rollers, we infuse 25% fragrance oils with organic jojoba oil. Our peace perfumes and perfume oils are made without phthalates, parabens, sulfates, formaldehyde or UV inhibitors. Our philosophy is to help our farmers and our clients to ensure you get a natural, hypoallergenic perfume you can wear to work and to any location. In the EU, we have earned the “Good For” seal.