The 7 Virtues is a social enterprise founded in 2010. We source fair trade, natural and organic essential oils to support farmers rebuilding after war or strife. All of our peace perfumes are available in the Clean at Sephora Space in the USA and Canada at Sephora.
We've cracked the code on how to make a long lasting, natural perfume without using harmful chemicals. We doubled our natural perfume formulation to twice the amount found in eau de parfum, to 22 - 30 per cent fragrance oils and infuse these naturals with organic, sugarcane alcohol. Our peace perfumes are made without phthalates, parabens, sulfates, formaldehyde or UV inhibitors. Our philosophy is to help our farmers and our clients to ensure you get a natural, hypoallergenic perfume you can wear to work and to any location.
Our fragrances share the positive stories of nations rebuilding. It takes courage to rebuild and we want to share those stories. Each fragrance is sourced from a different country including Afghanistan, Haiti, Rwanda, Madagascar, India, Egypt and the Middle East.
Our founder Barb Stegemann was a journalist who never set out to make perfume. When her best friend, a soldier serving in the Canadian military was wounded on his mission to liberate women and girls in Afghanistan, she took on his mission of peace while he healed. Sourcing legal orange blossom and rose essential oil crops freed Afghan farmers from the illegal poppy crop and liberated their daughters from becoming young opium brides. She’s taken her philosophy of equality and empowerment around the world to Haiti, Rwanda, The Middle East, India, and Madagascar. Because it’s the right thing to do.